James Doyle
Associate Professor of Marketing
Jack C. Massey College of Business
Biography
Jim D. Doyle (Ph.D., Carleton University), Associate Professor of Marketing. Dr. Doyle serves as Associate Professor of Marketing in the Jack C. Massey College of Business and has done so since 2020. Prior to Belmont University, Dr. Doyle was Associate Professor of Marketing at The University of North Carolina at Pembroke. Dr. Doyle teaches courses in Personal Selling, Services Marketing, Marketing Social Change, Marketing Management, as well as introductory Marketing. Dr. Doyle’s research has appeared in the Journal of Ethics in Entrepreneurship and Technology, International Journal of Business and Emerging Markets, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Customer Behaviour, Journal of Travel & Tourism Marketing, Journal of Strategic Marketing, and others. For fun, Dr. Doyle enjoys family time with his wife and their six children, walking his dogs, tending to his chickens, running, and an early bedtime.
- Ph.D., Carleton University (2012)
- MBA, Brock University (2007)
- Baccalaureate in Commerce, University of Ottawa (2002)
- John Deere (Canada)
- IBM (United Kingdom)
- Government of Canada
- Doyle, J., & Parnell, J. (2024). Buffering the adverse effects of social nonmarket strategy on corporate financial performance. Journal of Ethics in Entrepreneurship and Technology, 4(1), 7–25. https://doi.org/10.1108/JEET-04-2024-0008
- Parnell, J., Acikdilli, G., & Doyle, J. (2019). The competitive uncertainty, marketing, and nonmarket roots of capability deployment and organizational performance in Turkey. International Journal of Business and Emerging Markets, 11(1), 27–51. https://doi.org/10.1504/IJBEM.2019.097475
- Doyle, J., & Heslop, L. (2018). Difference of opinion or something sinister? Context effects on consumer responses to exposure to erroneous product information in the blogosphere. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 31, 1–20.
- Doyle, J. (2018). Identity-relevant and instrumental drivers of love and investment intention in the customer-possession relationship. Journal of Customer Behaviour, 17(1), 75–98. https://doi.org/10.1362/147539218X15333820725137
- Parnell, J., Koseoglu, M., & Doyle, J. (2015). Market orientation, strategy and revenue growth in the Turkish hotel industry. Journal of Travel & Tourism Marketing, 32(8), 1099–1116. https://doi.org/10.1080/10548408.2014.960057
- Doyle, J., & Armenakyan, A. (2014). Value-creating mechanisms within the market orientation–performance relationship: A meta-analysis. Journal of Strategic Marketing, 22(3), 193–205. https://doi.org/10.1080/0965254X.2013.876073
- Doyle, J., & Kang, Z. (2019). Innovation and performance associations of responsive and proactive market orientations: A meta-analysis application.
- Society for Marketing Advances (Nov. 6-9, 2019; New Orleans, LA) – Best Paper in Marketing Strategy and Entrepreneurship
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